Stop the madness! Fad products and fancy ingredients are fun to try, sure. But sometimes they work well but usually they're off the shelves just as quickly as they're on them. Find a cleanser and moisturizer that you know works for your skin type - dry or oily? Keep it at the core of your routine; don't let yourself get distracted by what's trending this week in beauty marketing because chances are there will be something new tomorrow anyways.